Project Background:
I was asked to create logo concepts for TeachBeyond's Orientation that happens each summer in June. this is a design submission that was a runner-up (but my personal favourite!).
Goals:
1. Design branding identity elements based on the following key words + phrases: weaving stories, fragments, memory.
2. Visualize what "story" is both in type and in graphics.
3. consider more specifically how logo/branding will work across both print and web platforms.
