Goals:
1. Create identity branding for PIQUE / OFF WE GO / that fit the ethos, 5 year goals, and product line of the company.
2. Use the idea of a "badge," incorporate playful adventure and simplicity in the identity elements.
3. Demonstrate how the brand elements are applied in different contexts (ie: packaging, instagram reels, web ads...)
Photo thanks to: Mildlee; Photoshop applications by Meg Porter
Photo thanks to: Ivan Cajina; Photoshop applications by Meg Porter
